ELPIS, the label - Close and Personal

ELPIS, the label began in late September 2023 when twin sisters Molly and Dallas had the idea of starting their own fashion label. Their close relationship and admiration for all things beautiful always sparked continuous conversation throughout the day, and it just made sense to have a project they could create together. Both sisters share an enthusiasm for fashion that is artful, comfortable and evokes connection. The brand was destined to embody all of these design elements.

Why ELPIS?

ELPIS was chosen in recognition of the Greek Goddess of Hope, who symbolizes an optimistic belief in a better future and positive outcome. Even when chaos and disorder were all around, she clung to this belief. Inspired by their own journeys in the pursuit of hope during trying times, their mission is to ignite others to cultivate this same steadfast hope, sparking joy and embracing the authentic self. ELPIS, the label, represents their vision transmuted into feel-good, high-style streetwear.

More about Molly

Molly is a practicing attorney in wills and estate planning. Her work as a lawyer has illuminated the need for resilience in the face of adversity and hardship, which has steered her towards ELPIS. Her faith is a driving force and foundation for a hope she can’t imagine life without. It’s a hope she expresses through ELPIS. She lives in Deerfield Beach, Florida with her husband and French Shepard. When she’s not lawyering, she is likely getting lost in the kitchen, gardening, and creating “just one more" ELPIS tee design.

More about Dallas

Dallas is a practicing clinical psychologist, with a holistic focus. She lives in Tampa, Florida with her fiancé and her mischievous dachshund. Private practice work is her daily joy. She looks at ELPIS as an extension of the greater goal in pursuit of her life’s work - cultivating hope and helping others’ become their happiest, most authentic selves. Expect to find hidden meanings, words of wisdom, and truths woven into the narrative of each tee. For her, ELPIS is the conduit for imparting lessons on resilience and beautiful joyful living.